Social media is an essential part of any successful local SEO strategy. While it may not have a direct impact on search rankings, there are many indirect ways in which social media can support SEO. Social signals, such as user participation and consistent business information, can be transferred to the website authority. Additionally, if a post goes viral and is mentioned by journalists, it can have a positive effect on local SEO.
Facebook should be the top priority when it comes to local SEO, as it has the largest and most active user base. It is also important to optimize your local Google+ listing (formerly known as Google Places). This will make it easier for users to access your content from social networks, which will help increase traffic. In conclusion, social media is an important part of any local SEO strategy. While it may not have a direct impact on search rankings, there are many indirect ways in which it can support SEO.
Optimizing your local Google+ listing and staying active on social media are essential for success.
