GMB or Google My Business is the most important part of your local SEO strategy. To help you optimize your business for local SEO, we've created a comprehensive guide that includes local SEO tips and tools. You can follow these 10 steps to set up a winning local SEO plan. In Step 1, you identified some terms that summarize what your company offers.
In Step 2, you researched your competitors to see what keywords they were targeting. Best practices for creating landing pages include having optimized H1, H2 and H3 headings, writing keyword-optimized core content, including internal links, adding images, and optimizing them for mobile search.
Local SEO
is the practice of improving your online presence to get more business from local searches. These searches are performed on many search engines, but local SEO focuses on optimizing for Google users.We've had a lot of problems with Google My Business (GMB), so if you hit your head against a brick wall, you're not alone. However, requesting your business listing and filling in the content of your business listing is essential for your local SEO listing, especially for your local Google package and SERP results. Don't be discouraged if your company's category doesn't appear in the list, as there are more than 2000 categories, they have some weird ones, so do your best to find the one that makes the most sense for your company. Use main keywords and LSI whenever possible when completing your content, as this represents almost 20% of your chances of getting into the local package.
If all of this sounds like a dream come true, keep reading for 11 local SEO solutions you can implement right now. There's been a lot of talk about the importance of Google's business profile; now's the time to request your ad and start taking advantage of all those local potential customers. Why not both? As a small business, you can take full advantage of the geographical proximity and familiarity you share with other businesses in your area. Building local links is synonymous with community participation.
Managing your brand message across multiple channels isn't an easy task, especially for smaller companies. Once you have created a profile on the social platforms of your choice, they should be updated regularly. What your brand represents cannot. Voice search is another topic that has been previously discussed in depth and represents a valuable opportunity for local SEO.
As this is still a fairly recent technology, the competition might not be as high. As is already clear, local SEO solutions are listed in all of Semrush's relevant tools, such as Position Tracking and On Page SEO Checker. So, if you're looking for solutions for your local SEO needs, keep in mind that Semrush has a full suite of local SEO services to help you throughout the process. Local SEO techniques and best practices focus on optimizing the page for location-specific queries, as well as configuring your Google Business Profile (GBP).
And while writing about general topics will appeal to a large number of people, sometimes it's more important to focus better and write about local or industry news to attract a local audience. With local SEO, companies can use this to position their products and services between local potential customers and those who are looking for them. Having social media signals that point to your location is another advantage when it comes to positioning yourself in local SEO. Inbound links are attractive opportunities to boost your local SEO: every inbound link tells Google that you're a legitimate company, and inbound links can also increase your domain authority.
That's why it's important to be strategic with respect to your local SEO, making sure you cover all your bases and giving your company a competitive advantage. BuzzStream makes it easy to obtain local backlinks, which helps you identify and build relationships with local influencers by researching influencers, following up on conversations, and providing information about your outreach campaigns, the performance of your team and the placement of links. By following local SEO best practices, companies can improve organic traffic from searches performed by customers in nearby areas. Once you've done the initial work of gathering information for your Google business profile, an important step in your local SEO strategy is to send the same information to online business directories such as Yelp, HubSpot, TripAdvisor etc.
Later on, you'll use local SEO tools to search for these terms, identify geospecific keywords, assess search volume and ultimately decide which keywords to target on your website. Whitespark offers local listing management, recommends where to include your company, examines your competition and builds and soundly monitors citation growth for better rankings in local searches. The map package (also known as the local package) is a Google SERP feature that shows the main lists of local businesses and a map. Make sure you use GMB to your advantage by fully optimizing your ad to improve your local SEO over time.
Here you'll follow the best practices of on-page SEO to ensure that your site is optimized for local search.
