Enabling local business schema for your website can be done with the help of the site update API. All you need to do is provide a true or false value in the schema block of your site object. Structured data is an essential part of any local website, and it can be a great help in improving local SEO. It is one of the most important ranking factors for local businesses.
Although the terms “schema” and “structured data” are often used interchangeably, there are some subtle differences between them. In this article, we will discuss how local business schema can help boost your website's SEO. To make use of the necessary local business schema properties, you must first select the most relevant schema category for your business. While most SEO experts focus on optimizing landing page elements such as title tags or content to improve website rankings, not many consider the importance of applying a local business schema.
In recent years, local SEO experts have been emphasizing the role of business schema and structured data in improving a website's SERP rankings.