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Picture such a situation: you install the application and the first thing that you are asked to do is to register. Don’t you find it annoying when you need to enter your email, create a password, and share your private data before you even get to know the essence and the value of the app? Quite often it results in deleting the app without even giving it a try. As a result, it leads to poor user engagement. Think about it like this: the app market is oversaturated. Apart from technical issues, there is also a number of other reasons why users churn (https://cxdojo.com/how-to-increase-user-engagement-a-three-step-structure):
If your app requires an account before the user can interact with it, make sure to provide a valuable user onboarding experience. The so-called hook that will arouse interest in the product and elicit further interaction between the user and the app. Otherwise, they might get demotivated and not provide the information necessary for registration. This will result in lower conversion and engagement rates.
There are a few ways in which you can optimize user onboarding:
Based on the example of one of our recent projects, we would like to introduce you to our three-step structure on how to increase user engagement and retention.
While traveling the world, our client faced the challenge of finding kid-friendly restaurants. It turns out that the availability of such places is not a common thing in many countries and cities. He had to spend time searching such restaurants, exploring their web pages, and reading reviews to find the right one. “Wouldn’t it be great to have all of them available in one place?” he thought. With this in mind, he came up with the idea of creating a mobile application that would allow us to easily find such restaurants when traveling with kids. So, we helped with creating a digital strategy for this product idea.
Apart from mobile application development, our team was responsible for the entire customer experience. Our client wanted to start engaging users from the very first version of the app; gather relevant data and update the service based on the received feedback.
In a nutshell, the main focus was to lead the user unobtrusively from the pre-register phase to full interaction with the app.
We wanted to present the app’s benefits before asking users to register. The idea is to let customers understand how useful the app is for them and whether it’s worth wasting time and registering on the first screen. At this stage, the user gets the minimum functionality from the app but doesn’t instantly prompt to create an account. Time is priceless, and people want to know if they will spend it profitably. Simply put, your users will immediately know what they get from your app, without demanding anything in return. When users understand your app’s benefits first, they’re more likely to register the app.
As part of our project, when a person downloads the app, the first thing they get is an opportunity to try the basic functionality of the app. In our case, the application shows one kid-friendly restaurant in the neighborhood. Instead of forcing users to create a new account straight away, we let them try the app and see its value. Such an approach ensures that users get to know your app and what problem it will solve.
The next step is registration itself. After the user creates an account, we reward them by giving a little more. Instead of one restaurant, we now show three restaurants. Thus, there’s no need for users to log in each time they access the app. The moment they open the application, they immediately see three kid-friendly restaurants in their location.
The third step allows buying our subscription, which includes the full package: advanced options, the use of filters (such as the availability of baby carriage ramps, suitable furniture, children’s meals on the menu, a play area, and other), access to the entire list of kid-friendly restaurants and their descriptions, etc. The idea is that you can subscribe only after trying the key functionality of the app (step one), and only after that decide whether you want to register and try the premium version.
Smoothly adding functionality allows users to first understand what our service is about and decide whether they want to spend time interacting with the app. With each step, we receive different statistics and get to know our users better.
That is to say, if a user installs the app, tries the basic functionality but doesn’t register, then we need to optimize the first step so that there are more registrations. Accordingly, the more registrations, the more chances that the user will buy a subscription. This structure is just one way to boost user engagement, increase app retention, and improve app stickiness.
You’re tired of how slow your business has been going. You know you offer a useful and valuable product to customers, but you haven’t seen the success you expected.
You decide to invest in making SEO and online marketing more of a priority. After doing the initial improvements yourself, you realize you have the budget, but not the time to devote to internet marketing.
Until your business grows and has the financial capacity to hire some marketers, you’re going to have to try and navigate the internet marketing arena yourself or hire an outside SEO company.
You go through the selection process of choosing an SEO company and you’ve found one you’re sure that you can work with.
Now that the service contract is signed, what should you expect?
It is important to keep an eye out on how committed your SEO company is to your business. Every SEO company is going to approach your situation differently, and it’s important to know what they’re doing along the way.
Positive SEO results take time to be noticed and seen. In fact, in a Google video, it was mentioned that it takes 4 to 12 months, on average, for any kind of improvements to your website to start having an impact on your search engine results.
If you start seeing better than average results in 1, 2 or 3 months you need to know if it’s because there’s not much competition in your industry, or if your company is using questionable methods to produce fast – but unsustainable – results. On the other hand, if you have to wait for over a year to see results, you should take notice and investigate what your company is actually doing.
So let’s talk about some of the things you should always expect from your SEO company to make sure they’re keeping you in the loop.
Once you selected an SEO company to oversee your business’s internet marketing activities, you should have an introductory meeting either in person, conference call or via video. In this meeting, you’ll be introduced to your account manager and team. They’ll use this opportunity to ask you additional questions about your business and your marketing and SEO goals. They will outline their processes and state their pricing.
They also mention what you should expect when working with them. If you’re like most business owners, your knowledge of SEO and how SEO agencies operate are limited and may even be way off the mark. As the company expresses what you can expect from them, you need to be sure they know what your expectations are for them. Let them clarify things you don’t understand like time allotment and billing cycles.
It’s also important to remember that the sales people you previously worked with were likely giving you generalities and some likely strategies. Once your team has a chance to take a closer look at your website, they may have some different suggestions and strategies.
This initial meeting is a great time to reconcile any differences between what the sales rep initially suggested and what your specialist has determined to be the best solution.
This is where you also get to ask additional questions or express any concerns that you’ve thought of. Be sure that you come into this meeting with a list of such things and make sure they can answer them all.
If you didn’t get around to having an SEO audit done for your website while you were still in the process of selecting an SEO company, the first thing a good-quality SEO agency will do is run an initial audit of your site.
If you have a Google Analytics account, your newly hired SEO firm will need limited access to your reports and dashboard. The SEO company will likely have additional tools and programs that will diagnose the SEO health of your website.
The turnaround time for a website SEO audit will depend on the size and complexity of the site. Websites with many pages, for instance will take longer than a website with just a few.
Someone from your SEO team will call to discuss the results of the audit, this should be the person directly managing your account. He or she will clearly explain their observations, suggestions and concrete next steps that need to be taken.
The more interactive these calls the better. The account manager will either walk you through a screen share of what is being discussed and how to implement the suggestions, or a conference call will be done with your team.
Depending on the type of contract you have with your company, you will either receive an email with the report and the account manager’s notes and step-by-step directions on how to implement changes should also be expected. Or, if you’ve given more website access to your team, they can implement the changes for you.
This audit should also be the basis for a timeline for the work that they will be doing for you.
A good, reliable, reputable SEO won’t just dump you with a list of “to-dos” based on their website audit findings.
Your account manager should also always be available to answer any questions you may have.
You should expect regular reports to let you know how things are going. They will want to keep you in the loop by being transparent about their strategies and activities.
Throughout the course of your contract, your account manager will let you know of any changes or anything that doesn’t look right. He or she will also work with their team to troubleshoot and fix any issues that come up.
You’ll know you made the right choice if your company is willing to speak with you clearly about their strategies, perform a detailed audit to establish a baseline for your campaign, and maintain ongoing communication over the length of your contract.
We know that SEO is not one dimensional nor is there a quick and easy SEO fix. Many businesses can’t keep up with the constant nuances and work associated with effective internet marketing.
That is what we’re here for. We want to take the SEO weight off your shoulders so you can focus on important business operations.
To learn more about how we can help your business or what you can expect by working with us, don’t hesitate to contact us today.